THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF STRATEGIC TREND ANALYSIS IN INDUSTRIAL STRATEGIZING 

Nikita I. Sasaev, Candidate of economical sciences, associate professor of the sub-department of economic and financial strategy, Lomonosov Moscow State University’ Moscow School of Economics, (buil. 61, 1 Leninskie Gory, Moscow, Russia), E-mail: msemsu@mail.ru 

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10.21685/2227-8486-2021-4-1 

Background. During periods of non-stationary economy, researchers repeatedly emphasize the necessity of searching for long-term benchmarks and future growth prospects for both the state economy as a whole and its constituent elements separately at each of the levels of functioning (state, regional, industrial and corporate). Industries are one of these elements. Based on the methodology of industrial strategizing, they are able to act as growth drivers for both related industries and the socio-economic development of the state. Industrial strategizing is a multi-complex process that provides provides a clearly defined sequence of stages in the development and implementation of an industry strategy, as well as regulating the process of justifying long-term benchmarks, which must begin with a strategic analysis of trends. Since the general theory of strategy and the methodology of strategizing is a relatively young science, and the development and implementation of industrial strategizing is one of its directions, it is necessary to clarify and expand its individual methodological provisions, taking into account industrial aspects. In this regard, the presented study aims to formulate the theoretical and methodological foundations of strategic trend analysis in the context of industrial strategizing. Material and methods. The methodological basis of the study was the research of the Russian Strategizing School of Foreign Member of the Russian Academy of Sciences, Dr.Sc. (Econ.), professor Vladimir L. Kvint. In addition, the study used the author's methodology of industrial strategizing, as well as practical experience in the development and implementation of industrial strategies. Results. The study defines the place and essence of strategic trend analysis in industrial strategizing, clarifies the types and typologizes the trends structuring this process. The author describes quantitative and qualitative approaches to strategic trend analysis. The author's method for conducting strategic analysis of trends in industrial strategizing has been developed and proposed. The author also formulated strategic principles that determine the effectiveness of the methodology. Conclusions. The formulated theoretical and methodological foundations of strategic trend analysis in industrial strategizing and the proposed author's method of analysis allow expanding the methodology of searching and substantiating long-term benchmarks, increasing the efficiency of the process of developing the industry strategies. 

industrial strategizing, strategic trend analysis, strategy, methodological foundations, strategic principles 

Sasaev N.I. Theoretical and methodological foundations of strategic trend analysis in industrial strategizing. Modeli, sistemy, seti v ekonomike, tekhnike, prirode i obshchestve = Models, systems, networks in economics, technology, nature and society. 2021;(4):5–15. (In Russ.). doi:10.21685/2227-8486-2021-4-1